We Build Spirit Gear Schools Actually Keep.
Spectator Sport USA is an independent school-direct manufacturer and media company. We engineer custom NubaySoft 2.0 blankets that last 20+ years, tell student-athlete stories, and run fundraising programs at zero cost to the school — because spirit gear shouldn't be a one-time purchase that ends up in the trash.
Who We Are
We're a media, gear, and movement company focused on amplifying athletes who rise above. Our goal is simple: elevate programs, build community, and create brands that last.
We believe high school athletics is more than a scoreboard. It's a proving ground for character, community, and leadership. Our mission is to spotlight athletes not just for how they perform, but who they are becoming.
Our Mission
Whether you're grinding through morning workouts, fighting for playing time, or leading your team in silence, you deserve to be seen.
We're here for the dreamers, the hardest workers, and the ones nobody sees. Yet.
“More than anything, we exist to celebrate those who put in the work when no one's looking. Because one day, everyone will.”
What We Stand For
Authenticity
We celebrate real stories from real athletes. No filters, no hype. Just the truth about what it takes to compete and grow.
Hustle
We respect the grind. From early morning workouts to late-night film sessions, we honor the effort that happens behind the scenes.
Character
Athletics builds more than athletes. It builds leaders. We spotlight the character traits that make champions on and off the field.
Community
Schools, families, and towns rally behind their athletes. We strengthen those bonds through media and gear that brings people together.
Access
Every school deserves quality gear and every athlete deserves to be seen, regardless of the size of their program or budget.
Excellence
From our media content to our products, we hold ourselves to the highest standard because the athletes we serve deserve nothing less.
Gear That Inspires Pride
Through Elevate, our mission is simple: give every school access to high-quality gear that inspires pride, performance, and participation. Having served over 7,000 high schools nationwide, we know what programs need to succeed.
We know the reality many programs face. Tight budgets, outdated equipment, and fundraising that feels more like a burden than a boost.
We're not just a vendor. We're a partner.
Learn About WholesaleBuilt in Utah. Serving Nationwide.
Founded in 2004, Spectator Sport USA has grown from a small operation in Murray, Utah into a nationwide partner for over 7,000 schools and athletic programs. Every product we ship and every story we tell is rooted in our belief that student-athletes deserve to be celebrated. We elevate programs, build community, and help schools create brands that last.
Who we are (and aren't). Spectator Sport USA is an independent company headquartered in the United States. We are not affiliated with FundraiserBlankets.com or any other fundraiser-blanket vendor. Our flagship products — Lite Plus, Ultra Plus, D-Luxe, D-Luxe Plus, and Swanky Blankey — are manufactured exclusively for us using our proprietary NubaySoft 2.0 fabric. Our owned domains are spectatorsport.com and fundraiserblanket.com (singular).