Figures are blanket units reserved and distinct family orders during each campaign window.
A small-town Wisconsin football community
189 blankets in 7 days
The fastest campaign in the set: roughly 27 blankets reserved per day for a week straight, with no bulk orders inflating the count, just family after family ordering for the bleachers. When the design is right and the link goes out at a home game, small towns move fast.
An Upper Peninsula Michigan school community
The repeat-buyer effect
This community has run blanket campaigns multiple years running. One buyer wrote on their order: "Bought one the past 2 years and am in love!! Getting the whole family set up!!" Durable blankets create repeat campaigns: families come back to complete the set.
A South Dakota high school
144 blankets in 24 days
A clean, high-volume campaign with steady orders across the full window: proof that a fundraiser does not need a single viral moment, just consistent visibility at games and in team channels.
A Utah high school
93 blankets, 93 different families
A perfect one-to-one ratio: every single order came from a different household, with no bulk purchases at all. That is what broad community reach looks like: the campaign link traveled through the whole school, not just the team roster.
A competitive youth soccer club
Club sports sell too
Blanket campaigns are not just for varsity programs. This soccer club put the link in front of its families during the travel season. Sideline hours in cold weather make club-sport parents some of the most motivated buyers anywhere.
A youth hockey association
Built for the rink
Hockey families live in cold buildings all winter. A heavy, dye-sublimated team blanket is equipment for them, not merchandise, and this association’s numbers show it.
A small-school athletic program
67 blankets in 11 days
Small enrollment does not mean small results. A short, focused campaign window with a push at one or two home events was enough to put blankets in dozens of households.
A high school booster club
When boosters buy in bulk
109
in one booster bulk order
One booster club added a single 109-blanket bulk order on top of 60+ family orders: senior gifts, sideline stock, and staff appreciation in one purchase. Bulk buys like this are common once a board handles a sample.